Yesterday, we examined whether a blog or website is better. I said at the end that if you have time to blog everyday or every other day, then you should have mainly a blog, because they’re much easier to leverage than just a static website.
We’ll get into why that is tomorrow, but here are things to consider when deciding if you have enough time:
- Writing Articles—No whether you post long posts infrequently or many short posts, to be successful, you’ll have to write posts for a minimum of about an hour to an hour and a half a day with all the idea planning, editing, etc. Some of the top bloggers spend somewhere around two and a half hours a day, but that’s not necessary in order to be successful. Of course, without posts, no one will want to read your blog.
- Promotion—Do think “magic internet dust” is just going to fall down from the sky and direct people to your blog? In the 90’s and maybe even early 2000’s, it was possible to submit to all the search engines, directories, optimize your posts, and do all sorts of things to get ranked in search engines and get lots of backlinks. Nowadays, though, it’s much harder to this. The search engines have gotten a lot smarter, and all the backlink schemes are a thing of the past. Of course, getting backlinks from people who like your blog is one of the best ways to get traffic, but you need people to read your blog in the first place for that to happen by social networking. The minimum would probably be around forty-five minutes, although two hours would be ideal.
- Comments—If you do things correctly, your blog should get feedback from readers. Moderating these and answering them (something I strongly recommend), will take about twenty minutes in the beginning, although can grow to significantly more if you’re blog becomes at all popular. Luckily, there are many tools to cut down on this.
To build your blog, you’ll probably have to spend around two hours a day at the minimum. Do you have time for that? It all depends on how much you’re willing to give up for blogging (Do you like blogging more than TV? Can you do it during your lunch break?). Having a website will probably take more like an hour a day, but remember that the rewards are far less.
Tomorrow we’ll look at six great ways to get more time. To get the post delivered to your RSS Feed, subscribe to my feed!
Note: Just because you spend two hours a day blogging does not mean you’ll be successful. You cannot just sit down, blog for two hours a day, and expect to be successful. It does not work like that, and it will be different for everyone. Two hours is just a rough estimate to see whether you have enough time; do not use it in any other context.